PhD position in Strategic Management: Aligning purpose, strategy and performance

PhD position in Strategic Management: Aligning purpose, strategy and performance

Working at the UvA

PhD Project: Aligning corporate purpose and strategy execution in established firms

A corporate purpose is the fundamental reason for a company’s existence beyond profit and describes how a company seeks to contribute to solving problems of people and planet. For firms that authentically integrate purpose, it acts as an organizational constitution that guides strategy, operations, and culture. While start-ups often begin with a clear purpose, larger and more complex organizations struggle to maintain clarity and focus. In an effort to navigate geopolitical tensions, regulatory shifts, technological disruption, and evolving stakeholder demands, large established firms are increasingly formulating a purpose-driven renewal strategy. Research suggests that purpose-driven firms may experience stronger employee engagement, competitive differentiation, innovation capacity, and long-term value creation. However, attaining such strategic benefits depends on how well the purpose is integrated in the firm’s core processes and endorsed by management and employees. For large established firms, which typically face significant inertial forces, this remains a persistent challenge. The goal of this research project, therefore, is to understand how firms go about implementing and measuring their purpose-driven renewal, and what are the consequences for competitiveness and longevity of the organiztion, as well as on the wellbeing of internal and external stakeholders.

This research effort is a collaboration between the Amsterdam Business School and the ZHAW School of Management and Law, linking a PhD from the Amsterdam Business School with an Innosuisse funded research project at the ZHAW School Management and Law (Switzerland). A consortium of four large, established, Swiss-based firms have committed to support as research context: Clariant (chemicals), Johnson & Johnson (healthcare), Bank Cler (financial), and Deloitte (management consulting and financial practice). The PhD project will perform an in-depth qualitative and quantitative research in, and with at least one of, these firms. Possible research questions with a high potential for scientific contributions as well as practical relevance include:

  • What changes in business models, operations, and reporting systems do firms implement to align their organizations with a purpose-driven strategy? And what are the tensions that emerge in the process?
  • How do firms go about systematically evaluating and measuring their purpose implementation and impact? Which stakeholders are involved in this process and to what extent does it lead to changes in the overall governance and culture of the firm?
  • How has corporate communication about purpose evolved over time, and what determines whether top management can secure support and commitment for its purpose-driven renewal strategy from various levels of the organization?
  • What determines a firm’s commitment to its purpose-driven strategy? And how is this impacted by adverse events such as financial losses, reputational damage, or the need for restructuring?

Working at the UvA

PhD Project: Aligning corporate purpose and strategy execution in established firms

A corporate purpose is the fundamental reason for a company’s existence beyond profit and describes how a company seeks to contribute to solving problems of people and planet. For firms that authentically integrate purpose, it acts as an organizational constitution that guides strategy, operations, and culture. While start-ups often begin with a clear purpose, larger and more complex organizations struggle to maintain clarity and focus. In an effort to navigate geopolitical tensions, regulatory shifts, technological disruption, and evolving stakeholder demands, large established firms are increasingly formulating a purpose-driven renewal strategy. Research suggests that purpose-driven firms may experience stronger employee engagement, competitive differentiation, innovation capacity, and long-term value creation. However, attaining such strategic benefits depends on how well the purpose is integrated in the firm’s core processes and endorsed by management and employees. For large established firms, which typically face significant inertial forces, this remains a persistent challenge. The goal of this research project, therefore, is to understand how firms go about implementing and measuring their purpose-driven renewal, and what are the consequences for competitiveness and longevity of the organiztion, as well as on the wellbeing of internal and external stakeholders.

This research effort is a collaboration between the Amsterdam Business School and the ZHAW School of Management and Law, linking a PhD from the Amsterdam Business School with an Innosuisse funded research project at the ZHAW School Management and Law (Switzerland). A consortium of four large, established, Swiss-based firms have committed to support as research context: Clariant (chemicals), Johnson & Johnson (healthcare), Bank Cler (financial), and Deloitte (management consulting and financial practice). The PhD project will perform an in-depth qualitative and quantitative research in, and with at least one of, these firms. Possible research questions with a high potential for scientific contributions as well as practical relevance include:

  • What changes in business models, operations, and reporting systems do firms implement to align their organizations with a purpose-driven strategy? And what are the tensions that emerge in the process?
  • How do firms go about systematically evaluating and measuring their purpose implementation and impact? Which stakeholders are involved in this process and to what extent does it lead to changes in the overall governance and culture of the firm?
  • How has corporate communication about purpose evolved over time, and what determines whether top management can secure support and commitment for its purpose-driven renewal strategy from various levels of the organization?
  • What determines a firm’s commitment to its purpose-driven strategy? And how is this impacted by adverse events such as financial losses, reputational damage, or the need for restructuring?

All about this vacancy

This is what you will be doing

You will be appointed by the Amsterdam Business School and your main task is to pursue and complete a PhD thesis within the appointed duration of four years.
Main duties and responsibilities:

  • Follow PhD level coursework;
  • Actively collaborate with the researchers from Amsterdam Business School and ZHAW School of Management and Law;
  • Regular presence in Switzerland to organize and participate in workshops, collect and analyze data from consortia companies, coordinate research work streams, and support knowledge sharing and dissemination activities.
  • Present research findings at international conferences;
  • Submit your work to prestigious management science journals;
  • Assist in teaching activities, such as tutorials and MSc thesis supervision.

This is what we ask of you

Formal requirements:

  • Masters’ degree (preferably a Research Master´s) in Business Administration, Business Economics or a related field (also candidates with a degree in other relevant disciplines are encouraged to apply).

Task-related requirements:

  • Strong motivation and interest in the field of Corporate Purpose and Purpose-led strategies
  • Excellent speaking and writing ability in English, ideally with some experience in academic writing;
  • Proficiency in German
  • Willingness and readiness to participate in project work on site in Switzerland.
  • Experience with complex project management and management consulting is beneficial.
  • Willingness and motivation to independently formulate research projects and carry them through to completion;
  • Familiarity with qualitative and quantitative research methods or a willingness to develop these skills;
  • Strong interpersonal skills to communicate with the various corporate partners of this project.

Additional requirements:

  • Strong motivation to pursue an international career as a leading scholar;
  • Ability to balance academic contributions, managerial relevance, and scientific integrity.
  • Intellectual curiosity, eagerness to learn, and openness to feedback;

This is what we offer you

  • A role in which your own initiative and input is strongly valued.
  • An expert supervisory team with experience in supervising PhD students and publishing in top tier journals.
  • A truly international context and participation in a project with high academic and business impact.
  • An enthusiastic, welcoming, and supportive department of faculty and PhD students.
  • A vibrant, international work environment in the centre of Amsterdam.

We offer full-time employment for the period of 4 years with a probationary period of 18 months, preferably starting from 01.09.2025 (in total, the contract will be for four years, fully funded). A substantial part of the research (40%) will be conducted at the ZHAW School of Management and Law, in collaboration with the participating companies of the Innosuisse research project. The UFO profile ‘Promovendus’ (PhD student) applies to this position. This position is classified in scale PR. This means a gross monthly salary between € 3,059 and € 3,881 for full-time employment (38 hours per week), excluding holiday allowance (8%) and year-end bonus (8.3%). The salary scale depends on competences and work experience.

The collective bargaining agreement of Dutch universities applies.The UvA has an extensive package of fringe benefits, including:

  • 29 days' holiday with full employment & extra holidays between Christmas and the New Year;
  • Excellent work (from home) facilities;
  • reimbursement of commuting expenses;
  • pension accrual with ABP;
  • In addition, the UvA offers excellent study and development opportunities and encourages employees to continue their professional development;
  • You may participate in the open UvA lectures with which you can earn up to 30 credits per year.

All about this vacancy

This is what you will be doing

You will be appointed by the Amsterdam Business School and your main task is to pursue and complete a PhD thesis within the appointed duration of four years.
Main duties and responsibilities:

  • Follow PhD level coursework;
  • Actively collaborate with the researchers from Amsterdam Business School and ZHAW School of Management and Law;
  • Regular presence in Switzerland to organize and participate in workshops, collect and analyze data from consortia companies, coordinate research work streams, and support knowledge sharing and dissemination activities.
  • Present research findings at international conferences;
  • Submit your work to prestigious management science journals;
  • Assist in teaching activities, such as tutorials and MSc thesis supervision.

This is what we ask of you

Formal requirements:

  • Masters’ degree (preferably a Research Master´s) in Business Administration, Business Economics or a related field (also candidates with a degree in other relevant disciplines are encouraged to apply).

Task-related requirements:

  • Strong motivation and interest in the field of Corporate Purpose and Purpose-led strategies
  • Excellent speaking and writing ability in English, ideally with some experience in academic writing;
  • Proficiency in German
  • Willingness and readiness to participate in project work on site in Switzerland.
  • Experience with complex project management and management consulting is beneficial.
  • Willingness and motivation to independently formulate research projects and carry them through to completion;
  • Familiarity with qualitative and quantitative research methods or a willingness to develop these skills;
  • Strong interpersonal skills to communicate with the various corporate partners of this project.

Additional requirements:

  • Strong motivation to pursue an international career as a leading scholar;
  • Ability to balance academic contributions, managerial relevance, and scientific integrity.
  • Intellectual curiosity, eagerness to learn, and openness to feedback;

This is what we offer you

  • A role in which your own initiative and input is strongly valued.
  • An expert supervisory team with experience in supervising PhD students and publishing in top tier journals.
  • A truly international context and participation in a project with high academic and business impact.
  • An enthusiastic, welcoming, and supportive department of faculty and PhD students.
  • A vibrant, international work environment in the centre of Amsterdam.

We offer full-time employment for the period of 4 years with a probationary period of 18 months, preferably starting from 01.09.2025 (in total, the contract will be for four years, fully funded). A substantial part of the research (40%) will be conducted at the ZHAW School of Management and Law, in collaboration with the participating companies of the Innosuisse research project. The UFO profile ‘Promovendus’ (PhD student) applies to this position. This position is classified in scale PR. This means a gross monthly salary between € 3,059 and € 3,881 for full-time employment (38 hours per week), excluding holiday allowance (8%) and year-end bonus (8.3%). The salary scale depends on competences and work experience.

The collective bargaining agreement of Dutch universities applies.The UvA has an extensive package of fringe benefits, including:

  • 29 days' holiday with full employment & extra holidays between Christmas and the New Year;
  • Excellent work (from home) facilities;
  • reimbursement of commuting expenses;
  • pension accrual with ABP;
  • In addition, the UvA offers excellent study and development opportunities and encourages employees to continue their professional development;
  • You may participate in the open UvA lectures with which you can earn up to 30 credits per year.

Your place at the UvA

This is where you’ll be working

Education and research at UvA Economics and Business (EB) covers a wide range of fields that includes economics, data science, business administration, business analytics, accountancy, control, econometrics, finance and entrepreneurship. This is organised in 2 Schools: the Amsterdam Business School (ABS) and the Amsterdam School of Economics (ASE). Over 7,000 students are enrolled in our UvA Economics and Business programmes and around 500 employees provide education and support. At our Strategy & International Business section, managers in organisations are considered the central actors. Our areas of expertise in both research and education are sustainability, stakeholder management, digital transformation, and innovation strategy. The section is committed to providing high-quality education at all levels, from undergraduate (BSc) to PhD level and Executive Education. 

More about the UvA

The University of Amsterdam is ambitious, creative and committed. An inspiration to students since 1632, a vanguard player in international science and a partner in innovation.
The University of Amsterdam is the largest university in the Netherlands, with the broadest range of courses on offer. An intellectual hub with 42,000 students, 6,000 staff and 3,000 PhD students. Connected by a culture of curiosity.

Your place at the UvA

This is where you will be working

This is where you’ll be working

Education and research at UvA Economics and Business (EB) covers a wide range of fields that includes economics, data science, business administration, business analytics, accountancy, control, econometrics, finance and entrepreneurship. This is organised in 2 Schools: the Amsterdam Business School (ABS) and the Amsterdam School of Economics (ASE). Over 7,000 students are enrolled in our UvA Economics and Business programmes and around 500 employees provide education and support. At our Strategy & International Business section, managers in organisations are considered the central actors. Our areas of expertise in both research and education are sustainability, stakeholder management, digital transformation, and innovation strategy. The section is committed to providing high-quality education at all levels, from undergraduate (BSc) to PhD level and Executive Education. 

More about the UvA

The University of Amsterdam is ambitious, creative and committed. An inspiration to students since 1632, a vanguard player in international science and a partner in innovation.
The University of Amsterdam is the largest university in the Netherlands, with the broadest range of courses on offer. An intellectual hub with 42,000 students, 6,000 staff and 3,000 PhD students. Connected by a culture of curiosity.

Important to know

Your application & contact

Do you recognize yourself in the profile and are you interested in the position? We are curious to hear from you and look forward to receiving your cover letter and resume. For questions about the position please contact Pushpika Vishwanathan via [email protected]

Also important!

  • We would like to receive a cover letter and resume as a pdf file.
  • The response period closes on March 16, 2026. Applications that we receive after the response deadline, that are not sent through the link, or are not complete, we unfortunately cannot consider.
  • The first round of interviews will take place end of March 2026.
  • In case of equal suitability, internal candidates will be given priority.

Diversity, Equity & Inclusion

As an employer, the UvA maintains an equal opportunities policy. We value diversity and are fully committed to being a place where everyone feels at home. We nurture inquisitive minds and perseverance and allow room for persistent questioning. With us, curiosity and creativity are the prevailing culture.
Studies show that women and members of underrepresented groups only apply for jobs if they meet 100% of the qualifications. Do you meet the educational requirements but not yet all of the requested experience? The UvA encourages you to apply anyway.

Important to know

Your application & contact

Do you recognize yourself in the profile and are you interested in the position? We are curious to hear from you and look forward to receiving your cover letter and resume. For questions about the position please contact Pushpika Vishwanathan via [email protected]

Also important!

  • We would like to receive a cover letter and resume as a pdf file.
  • The response period closes on March 16, 2026. Applications that we receive after the response deadline, that are not sent through the link, or are not complete, we unfortunately cannot consider.
  • The first round of interviews will take place end of March 2026.
  • In case of equal suitability, internal candidates will be given priority.
As an employer, the UvA maintains an equal opportunities policy. We value diversity and are fully committed to being a place where everyone feels at home. We nurture inquisitive minds and perseverance and allow room for persistent questioning. With us, curiosity and creativity are the prevailing culture.
Studies show that women and members of underrepresented groups only apply for jobs if they meet 100% of the qualifications. Do you meet the educational requirements but not yet all of the requested experience? The UvA encourages you to apply anyway.

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